Reputational impact was contained and the client base held steady.
The challenge
A financial institution was hit by a cyberattack that disrupted operations and put the confidence of clients and investors at risk.
Our approach
Come in during the critical phase with a rapid assessment, and organize every communications decision around a formal crisis committee.
What we did
- Immediate assessment and set-up of the crisis committee.
- Messages and holding positions for each audience, and spokesperson training.
- Communications with investors, clients, and other audiences, with ongoing monitoring.
Results
Reputational impact contained and client base steady
Crisis committee kept as a standing prevention mechanism
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