Our promise
We combine independent perspective, senior judgment, deep market understanding, and rigorous execution to help organizations build, strengthen, and protect reputation, create value, and move forward without unnecessary risk.
- Independent perspective: no holding-company conflicts and no agenda but the client's.
- Senior judgment: the partners who win the work are the partners who do the work.
- Market understanding: Mexico and Latin America, their rules, their media, and their players.
- Rigorous execution: strategy tied to measurable results.
Our purpose: connecting people and building bridges of understanding
Reputation is not a cosmetic outcome. It shapes trust, the license to operate, access to talent and capital, resilience in a crisis, and relationships with media, regulators, communities, customers, and investors. We start from the business: communications should create value, protect it, and help companies move forward.
How we work: understand, connect, influence
- Understand. We read the environment that links business, media, government, regulators, and communities before we recommend anything.
- Connect. We build relationships with media, institutions, leaders, and communities, with the client at the center.
- Influence. We turn analysis into messages and decisions that move the stakeholders who matter.
Key facts
- Name: CARRALSIERRA (legal name: Carral Sierra y Asociados, S.C.)
- Founded: 2008, Mexico City
- Headquarters: Álvaro Obregón 195, Roma Norte, Cuauhtémoc, 06700, Mexico City, Mexico
- Leadership: Magdalena Carral, José Manuel Sierra, Martín Sierra, and Flor Zepeda
- Network: Worldcom Public Relations Group partner (115 offices, 39 countries)
- Working languages: Spanish and English