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001 / What we do CARRALSIERRA

What we do

AI, GEO, and generative visibility: what the models say about your company is now part of it

Executives, reporters, investors, and candidates increasingly ask ChatGPT, Gemini, Copilot, Perplexity, or Claude about a company before they ever meet it. Those answers are unsigned, undated, and often wrong. We help companies see how they are being described and correct the record with information that can be verified.

What it covers

  1. Visibility audit: what the leading models say about the company, its executives, and its sector, in Spanish and English
  2. Source and citation mapping
  3. Entity architecture: structured data and consistent profiles
  4. Citable content and third-party coverage
  5. Readiness for deepfakes, disinformation, and crises amplified by automated answers
  6. Ongoing monitoring against a fixed set of questions per audience

How we use AI in our own work

We use AI to monitor, to analyze information at volume, and to speed up first drafts. Every recommendation and every message is reviewed and signed off by a senior consultant, and confidential client information never goes into tools that use it for training.

What we don't promise

No one can guarantee that an AI model will recommend a company. What can be done is to make the information about it accurate, consistent, and easy to cite.

Frequently asked questions

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