1. A senior team from start to finish
The partners and directors who present the proposal are the ones who lead the work. We name the team and its time commitment from the first meeting.
2. Independence and clear conflict checks
We are independent, with no ties to media groups or holding companies. Before accepting an assignment we check for conflicts of interest and, if there are any, we say so.
3. Confidentiality
Client information is handled under confidentiality agreements, restricted access, and protocols for material or sensitive information.
4. Responsiveness when it matters
In a crisis, a partner is available around the clock. In day-to-day work, we respond within one business day.
5. Indicators agreed at the outset
We measure what matters to the business: presence in target media, tone, messages, stakeholder perceptions, and concrete outcomes, not clip counts.
6. Integrity in media relations
We never promise coverage that is not ours to give. Paid content is always labeled as such and never presented as editorial.
7. Responsible use of AI
We use AI to analyze and accelerate, never to replace judgment. Everything we deliver is reviewed by a senior consultant, and confidential information never goes into tools that use it for training.
8. Information that can be verified
What we say about our clients and about ourselves can be checked. We don't use superlatives we can't back up.
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