Magdalena Carral is Founding Partner and Chair of CARRALSIERRA, the independent strategic communications firm she co-founded in Mexico City in 2008. An economist trained at ITAM, she has built a career across the public and private sectors: she served as Commissioner of Mexico's National Migration Institute, led the country's tourism promotion board, and was CEO of Ogilvy Public Relations in Mexico.
She has served on the board of the newspaper El Universal, on the advisory board of the Wilson Center's Mexico Institute, and at the Mexican Council on Foreign Relations (COMEXI), and has served as an independent director of financial services companies. In 2024 she received the International Women's Forum's Luz Lajous award, and in 2025 Markets Media Group's Lifetime Achievement award. She advises leadership teams and boards on reputation, public affairs, and communications in the moments that carry the most risk.
Expertise
- Corporate reputation and public affairs
- Corporate governance and boards
- Tourism, migration, and international affairs
- Financial services
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