Context
- The report is launched globally
- The client operates from its home country, so activities were carried out virtually
- Mexico City is one of the 25 cities considered in the report
- The virtual press conference, a CARRALSIERRA initiative, helped boost the report's visibility in Mexico
Activities
- Planning, coordination and invitation to the press conference
- Development, validation and distribution of the press release
- Distribution of the global report
- Interview management and follow-up
- Activity and coverage report
Results
- 18 journalists attended the press conference
- 5 follow-up interviews
- 75+ publications
- 45% in Tier 1 media including Expansión, Forbes, El Financiero and Robb Report, among others
- Coverage in general, business, lifestyle and marketing media
- Mexico was the country with the greatest coverage and visibility