Mexico delivered the report's highest coverage of any market worldwide.
The challenge
A global private bank needed to land an international report in Mexico, one that ranked Mexico City among 25 cities studied, in a market where the brand was competing for attention with local institutions.
Our approach
Turn a global study into a local story: ground the findings in the Mexican context and put them in front of the reporters who cover private banking, investment, and cities.
What we did
- Proposed and ran a virtual press briefing.
- Produced and distributed materials that framed the findings for Mexico.
- Managed interviews and followed up editorially with priority outlets.
Results
18 reporters on the briefing · 5 follow-up interviews
75+ placements, 45% in Tier 1 media
Mexico, the report's top market for coverage
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