Context
- The organization had to file under bankruptcy laws in both the United States and Mexico
- We worked in coordination with the legal teams in both countries to ensure coordinated and effective communications
- Strategically placed messages contained the reputational issue in the media and opened the space needed for negotiations with creditors
Activities
- Development of key messages for internal and external audiences
- Coordination with the legal team
- Media monitoring and environment tracking
- Continuous advice and support throughout the process
- Development of scenarios and proactive and reactive positioning
Results
- The number of articles published about the crisis has been minimal compared to similar cases, and has remained limited to specialized press and analysts
- Legal teams have had instant information on any development at all times, allowing them to act quickly to counter any attempt by third parties to affect the negotiation