A US$1 billion offering at a time when the vehicle was still new to the Mexican market.
The challenge
Communicate a FIBRA's global public offering at a point when the vehicle was still new to the Mexican market and to much of the financial press.
Our approach
Educate before selling: build an understanding of the vehicle among financial reporters, and align messaging with the legal, investor relations, and corporate communications teams.
What we did
- Built the strategy and messaging architecture with legal, IR, and corporate communications.
- Coordinated with the Mexican Stock Exchange.
- Background sessions for financial reporters, interviews, and ongoing counsel after pricing.
Results
US$1 billion global offering
Coverage across target outlets and share of voice above the sector average
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